DRIP
Rise · Expansion · Strain · Liquidation
2019
Drip Footwear is founded in Ivory Park by Lekau Sehoana, introducing a locally owned sneaker brand.
2020
Brand gains rapid cultural traction through township communities and social platforms.
2021
Drip opens multiple mall stores nationwide, marking peak expansion.
2022
Operational strain emerges as overheads increase and margins tighten.
2023
Reports surface of unpaid suppliers and store closures.
2024
Drip Footwear enters liquidation. All retail stores close.